Anyone who has read the Mercheum blog knows that I use a variety of tools provided by Google to help manage the Harvey Mercheum website. Google has been making enhancements to Google Search Console, and I am now receiving Search Console Insights emails.

A couple of weeks ago, I received a Google Search Impact email congratulating the Harvey Mercheum on reaching 60 clicks in 28 days. This week, I received another for 70 clicks in 28 days. Toward the bottom of these emails, it says “Think this is awesome? Go ahead and share the good news.” Did I think this was awesome? I was not sure, so I did some investigating.

The first thing I did was check the Performance report for myself. The date “Aug 22, 2022” is shown below the text “Search in the past 28 days”, so I checked the range of 7/26/2022->8/22/2022 and got 71 clicks not 70. Close enough. Next, I checked what is called the “prior period”, so using the same 28 day interval, I checked 6/28/2022->7/25/2022 and got 43 clicks. That’s a pretty good improvement. Finally, I checked “prior year”, the same dates last year. Checking 7/26/2021->8/22/2021 yielded 35 clicks. That’s double year over year! Not bad for a niche website that is over eight years old at this point! Thank you all for your continued support of the Harvey Mercheum website, and if you have any questions on anything I mentioned above, feel free to leave a comment below.